2:00pm - 3:00pm How to market your enterprise effectively? -A Masterclass.
Tuesday Sep 19 - Subhadra
Marketing plays a strategic role in achieving business success and maintain its sustainability. However, marketing is often misunderstood as merely tactical elements in doing business. In this session, we will learn how to use simple entrepreneurial marketing canvas yet comprehensively includes all important marketing elements, both strategic and tactical, and how to relate it with financial aspect. This marketing canvas is also suitable for SMEs and can function as guidelines in the value creation process.